Search Engine Optimization
Search engines such as Google are one the most important tools for prospective customers to find out about your services and products. Regrettably, countless websites have poor search engine rankings because they don’t quite fully understand how search engines work.
Search engine optimisation (SEO) is the procedure of setting up your website so that the pages are easily reached by the search engines and the content is decisive and correlated to what your specific target audience is looking for, this is done by researching keywords relevant to your services or products, other Search Engine Optimization techniques are also used.
- SEO Definition:
Building or improving a website so that it will rank high in the search engines and help prospective customers or clients find the website.
Search Engine Optimisation strategy
A well planned SEO strategy can work wonders for a website, it will generate masses of web traffic, which will likely result in a high ROI (return on investment). If your website is pitiful at turning leads into sales, Search Engine Optimisation cannot guarantee to turn these visitors into sales revenue. If this is the case Ticking Box strongly recommends CRO (Conversion Rate Optimization) to work collectively with SEO, unlike most Search Engine Optimization companies we are not entirely about rankings we want your business to perform well, we will help you turn the traffic into sales.
In today's business world the most effective sales person you can have without any doubt is your own business website. In the SEO industry facts and figures are plentiful, we have chosen just two to highlight how important Search Engine Optimization actually is.
- 90% of search engine users do not go past the first results page.
- Over 70% of new visitors will discover your website using a search engine.
Choose the right SEO Company
When implementing an SEO campaign you live and die by your results and that is where we reign supreme compared to most SEO companies. Many techniques, tricks and methods can be used when implementing a search engine optimisation strategy, at Ticking Box we only use ethical techniques, no cheap shortcuts or unruly tactics which will hurt your business are used. Many businesses have been burnt by bogus SEO companies claiming to work impossible miracles.
Search Engine Optimisation (SEO) - Strategy
You get more than just numbers from us. You will get a unique SEO strategy that is aimed at producing real results for your online business. Our SEO specialists research, optimise, follow and adjust. We aim to get you high but more importantly we will get your website producing sales and leads.
We Research:
- Site structural design
- Market Competitors
- Keywords
- Present Rankings
Research is a fundamental part of the overall SEO strategy, which is why producing a search engine marketing research report is our first objective. We evaluate competitors, your specific market, and your current website, if already developed. We also begin evaluating keywords and phrases related to your website and online market. Our comparisons, evaluations and analysis present us with a wealth of information on: keyword optimisation, copywriting, accessibility, completion and resources needed.
We Optimise:
- Website code and page content
- Conversion Points i.e. Quote requests, Product Query, Catalogue Request, Contact form, etc
- Graphics, images and media
- Site structure and usability
- Link building
Our entire SEO strategy consists of only ethical techniques, we don't cheat the search engines to get quick results, which will only result in a penalisation. We use organic methods achieving better and longer lasting results.
We Track:
- Website Analytics
- User interaction
- Links
- Conversions and ROI
- Link building
- Multivariate testing and A/B Testing
We track everything, every piece of information we can gather is measured and analysed. All the information we collect allows us to optimise the strategy further, we can see how people are finding your website, keywords used, which pages are the most popular, bounce-rates, exit pages, user locations and much more.
We Redefine:
- Onsite SEO
- Conversion Points
- Links internal and external
- Usability and Structure
- Keywords
We constantly track, evaluate and adjust our SEO campaigns, always seeking to improve your website ranking and increase conversions. If you would like more details about our SEO services and how to improve your online presence please don’t hesitate to contact us.
Some benefits of SEO
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High Return on Investment (ROI)
Search engine optimisation will give you a higher ROI compared to any other form of marketing.
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Consistent Positioning
When completely developed and fully optimised your website should stay high in the rankings long term compared to Pay Per Click (PPC).
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Targeted Traffic
SEO will boost the number of visitors to your site who are searching for your products or services.
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Around the clock promotion
SEO is like having your own team of marketers and promoters working just for you, 7 days a week, 24 hours a day - constantly.
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Detailed analysis
You can analyse everything aspect of your website, it will help massively with future promotions, for example you can see what's popular and when.
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Increased Sales
Search engine optimisation when done right will likely increase sales of your product(s) or service(s).
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Increased Brand awareness
Search Engine Optimization can significantly increase your profile and at a reasonably low price.
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Validated and Faster web pages
Well written validated code and optimised files will result in smaller file sizes, meaning quicker loading time. It will also be cross-browser compatible.
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Better Accessibility
Better site structure and sensible accessibility options will mean your website can be used by all users.
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User Interface Design
When implementing onsite SEO you use better site structure resulting in a greater user experience, making everything simpler and easily searchable by search engines.
What they said about our services
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Cleaning Hero Services
5 Stars"We are on the first page for the following keywords and phrases; Office Cleaners Bradford, Commercial Cleaners, Carpet Cleaner Leeds and so on. We are still climbing and hope to perform well on specific keywords, so the far the results have been great." - Visit: http://www.cleaninghero.com
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Property Rod
3 Stars"Ticking Box developed friendly URLS for my website using Apache module mod_rewrite, it was very advanced and well above my head but it's working perfectly, geniuses. It now displays the website URL in a friendly format, not only is it great for search engine optimization but it's much user friendly. Keep up the great work." - Visit: http://www.propertyrod.com